HEART of ENGLAND fine foods (HEFF) is the regional food group for the West Midlands representing local producers and we are proud to have such diversity and quality amongst them.
Since 1998 we have been working on their behalf establishing contacts and building relationships with food retailers, wholesalers and food-service companies. With these links and our knowledge of the food industry we assist a growing base of food and drink producers in the West Midlands, introducing them to new markets and helping them develop their businesses along whichever route they choose.
In doing this we are fulfilling our goals – making locally produced, quality food available to a wider public, raising consumer awareness of our regional strengths and providing sustainable business opportunities to our local food economy.
Based in Shropshire, HEFF is a company limited by share, with a board of Directors comprising producer representatives from each of the six counties. Support is currently received from the Regional Development Agency - Advantage West Midlands (AWM).
HEART of ENGLAND fine foods Ltd was registered on 5 February 1998 at companies House, Cardiff as a private company that is limited. Company number 3504638. The registered address for the company is Belmont House, Shrewsbury Business Park, Shrewsbury, Shropshire, SY2 6LG.
VAT Number: 682 4297 09