HEART of ENGLAND fine foods (HEFF) is the regional food group for the West Midlands region.

Whether you are a trade buyer wishing to increase your range of regionally produced food, a consumer interested in buying food from your local area, or a producer of fine food based in the West Midlands, this website will introduce you to HEFF and the great diversity of food and drink available in the region. There is something here to suit everyone's taste! We hope you enjoy visiting our site.